This Blog has Moved!

This blog has moved! Please visit New posts will not appear on this Blogger page.

Saturday, November 24, 2012

Traveling? Leave Your Running Shoes at Home

Runner's World posted a link on their Facebook page today that I just had to share.

The Westin brand of hotels has announced a partnership with New Balance that gives guests the option to rent athletic apparel - including shoes - for a small fee during their stay at a Westin. It's called Gear Lending, and it's a great idea for busy travelers who don't have the room in a carry-on for workout clothes and shoes.

The Westin's philosophy is "You're more likely to exercise if it's convenient," as shown in a video promo for the program on their website. It's spot-on - if you're away on business for just a few days and only have a small suitcase, it's a hassle to put some clunky running shoes in what is already a limited luggage space. And if you didn't bring your workout gear with you on a trip, you're probably not going to be doing any exercising. This is a great way to reach out to active customers and offer them a valuable service at a nominal fee.

Since the service sounds pretty darn new, I would think that so far, Gear Lending is available at a few larger market hotels and will expand in the future. But I'd also be interested to know about the selection of gear they will have available. There are just a few clothing options for women listed on the website (one pair of capris, a sports bra, and a t-shirt) and one model of neutral-cushioned shoes. Hopefully they will make more options available in the future for pronators, or people who need a stability shoe, etc.

However, this is a great start and an excellent concept. Have you tried Gear Lending at a Westin yet? Let me know in the comments - I'd be interested to hear about the experience.

No comments:

Post a Comment